Apple Releases 'Designed by Apple in California' Book Dedicated to Steve Jobs [Video]

Apple Releases 'Designed by Apple in California' Book Dedicated to Steve Jobs [Video]

Apple released a new hardbound book covering 20 years of Apple’s design named as “Design by Apple in California” which is dedicated to the memory of Steve Jobs expressing with 450 photographs of past and current Apple products, including iPhone, iPod and Apple Watch.

A new hardbound book "Designed by Apple in California," covers products from 1998’s iMac to 2015’s Apple Pencil, and the materials & techniques used by Apple’s design team over two decades of innovation.
Apple released a new hardbound book covering 20 years of Apple’s design named as “Design by Apple in California” which is dedicated to the memory of Steve Jobs
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

Here’s how Jony Ive describes the purpose of the book:
While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.


The book is available in two sizes priced at $199 for smaller (10.20” x 12.75”) and $299 (13” x 16.25”)  for larger online at Apple.com in United States, the United Kingdom, Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan and Apple retail stores.

Via Apple
Apple Releases 'Designed by Apple in California' Book Dedicated to Steve Jobs [Video] Apple Releases 'Designed by Apple in California' Book Dedicated to Steve Jobs [Video] Reviewed by iMangoss on 8:39:00 AM Rating: 5

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