Apple to integrate Augmented Reality Tech into iPhone’s Camera app

Apple to integrate Augmented Reality Tech into iPhone’s Camera app

Business Insider reports that Apple is integrating augmented reality technology into the iPhone’s camera app.

Report also says that Apple has a secret team working on AR technology and a person familiar with the matter says Apple also recently hired an expert in head-mounted displays develops special glasses.

Along with that BI also confirmed previous reports that Apple is working on digital glasses that would also offer augmented reality features. The glasses aren't expected until 2018 at the earliest.
Augmented reality is an exploding field in technology in which digital objects are superimposed onto the real world. By adding AR technology into the iPhone’s camera software, Apple wants consumers to be able to point the phone at a real-world object and have it be recognized, according to the person familiar with the matter. That would require creating or licensing a database of 3D objects.

Business Insider reports that Apple is integrating augmented reality technology into the iPhone’s camera app.

Another early feature for Apple’s AR integration into the camera app could be to recognize and manipulate people’s faces. Apple integrated facial recognition technology into the photos app in the most recent version of its iOS software, and purchased FaceShift, a company with similar technology in 2015. 

Eventually, the person said, after the AR features are built into the iPhone camera app, Apple will release the technology behind them as an SDK for app developers, like it did with its Touch ID fingerprint sensor. At that point, Apple will become a competitor to companies like Vuforia and Blippar. 


Apple to integrate Augmented Reality Tech into iPhone’s Camera app Apple to integrate Augmented Reality Tech into iPhone’s Camera app Reviewed by iMangoss on 10:59:00 PM Rating: 5

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