Instagram is bringing Business Insight and Ads Into Stories - iMangoss: Its Everything about iOS, Apple News & iDevices

Instagram is bringing Business Insight and Ads Into Stories


Instagram is bringing “business insights and ads” into its Stories feature in the upcoming updates.

In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily. And stories is contributing to more content and engagement. In fact, one in five stories on Instagram gets a direct message from its viewers. And when it comes to stories from businesses, people are highly engaged. People and businesses have been discovering each other since the beginning—with 70% of Instagrammers following a business—so it’s no surprise that one-third of the most viewed stories are from businesses.

In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily

The momentum for stories from businesses is clear, so today we’re unveiling tools that inform ephemeral interaction between people and businesses—stories insights in Business Tools, and full screen ads in stories.

In the coming weeks, Instagram Business Tools will now include insights on stories. For businesses converted to a business profile, you’ll be able to see the reach, impressions, replies and exits for each individual story within Business Tools. By viewing these insights, you can learn how to create more relevant content that resonates with your audience.

In addition to viewing insights, you’ll soon be able to run immersive, full screen ads in stories. Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today.

Via [Instagram]


Instagram is bringing Business Insight and Ads Into Stories Instagram is bringing Business Insight and Ads Into Stories Reviewed by iMangoss on 7:45:00 AM Rating: 5

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