DisplayMate
tests and measure the performance of the iPhone 6 and iPhone 7 LCD displays
to determine how these iPhone 7 LCD displays have improved and with the depth
analysis DisplayMate finds best LCD display ever that matches or breaks
smartphone display records.

DisplayMate also says, “It is by far the best performing mobile LCD
display that we have ever tested, and it breaks many display performance
records.”


Here are some of the display’s cutting-edge state-of-the-art performance functions
and features…

DisplayMate also says, "It is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records."
• The iPhone 7 has 2 Standard Color Gamuts, following in the footsteps of the
innovative iPad Pro 9.7 that was introduced earlier in 2016. Most mobile
displays only support a single Color Gamut, including all previous iPhones. The
iPhone 7 has both the traditional smaller sRGB / Rec.709 Color Gamut that is
used for producing most existing consumer content for digital cameras, TVs, the
internet, and computers, including photos, videos, and movies, and the new
wider DCI-P3 Color Gamut, which is 26 percent larger.

• The iPhone 7 has the same wide DCI-P3 Color Gamut as 4K UHD TVs, so it will
be able to accurately display all of the new 4K TV and video content. Since the
iPhone 7 has a Retina Display it doesn’t need the 4K resolution because it
already appears perfectly sharp at its normal viewing distances.

• The new wider DCI-P3 Color Gamut is really a big deal – it is what makes 4K
UHD TVs deliver noticeably better color and picture quality than 2K Full HD
TVs, which is why consumers are upgrading their TVs, and why they will want to
upgrade their mobile devices up to DCI-P3.


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• Only three manufacturers currently have the new wider DCI-P3 Color Gamut on
their Smartphones or Tablets, so it is a major competitive advantage. Other
manufacturers will need to play catch-up fast.

• We measured a very high Peak Brightness of 602 cd/m2 (nits), the Highest Peak
Brightness that we have measured for a Smartphone for all Average Picture
Levels APL, including Full Screen White.

• When Automatic Brightness is turned On, the iPhone 7 produces up to an
impressive 705 nits in High Ambient Light, where high Brightness is really
needed – the Highest Peak Brightness for a Smartphone for any Average Picture
Level APL, including Full Screen White.

• The wider Color Gamut and much brighter display significantly improve screen
readability and usability in high ambient light, which along with battery
running is one of the most important issues for consumers.

• The Absolute Color Accuracy of the iPhone 7 is Truly Impressive as shown in
these Figures. It is the most color accurate display that we have ever
measured. It is Visually Indistinguishable from Perfect, and is very likely
considerably better than on any mobile display, monitor, TV or UHD TV that you
have. So photos, videos, and online content and merchandise will appear correct
and beautiful.


The iPhone 7 matches or breaks new Smartphone display performance records for:

• The Highest Absolute Color Accuracy for any display (1.1 JNCD) – Visually
Indistinguishable from Perfect
• The Highest Absolute Luminance Accuracy for any display (±2%) – Visually
Indistinguishable from Perfect
• Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) – Visually
Indistinguishable from Perfect
• The Highest Peak Brightness Smartphone for any Average Picture Level APL (602
to 705 nits)
• The Highest Contrast Ratio for any IPS LCD display (1,762)
• The Lowest Screen Reflectance for any Smartphone display (4.4 percent)
• The Highest Contrast Rating in High Ambient light for a Smartphone for any
APL (137 to 160)
• The Smallest Color variation with Viewing Angle (2.1 JNCD or less)

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