Apple now officially
launched Search Ads which is now live in the US App Store running iOS 10 or
later. That is when you search any item in the App Store, you’ll notice a relevant
ads highlighted with a blue background as you can see in the picture.


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Search Ads is
an efficient and easy way to promote your app on the App Store for iPhone and
iPad in the U.S., helping customers discover it at the very moment they are
searching for apps to download. Designed to give users a safe search
experience, Search Ads sets a new standard for delivering relevant ads while
respecting user privacy.
The App Store
is the primary place where people come to find apps. In fact, over 65% of
downloads come directly from a search on the App Store.+ Put your app at
the top
of relevant search results and connect customers directly to download in
one tap.
Apple’s Search
Ads is like similar to Google’s AdWords.
In addition to
that, Search Ads sets a new standard for delivering relevant ads while
respecting user privacy. Learn what is and isn’t acceptable when using Search
Ads.Apple now officially launched Search Ads which is now live in the US App Store running iOS 10 or later. That is when you search any item in the App Store, you’ll notice a relevant ads highlighted with a blue background as you can see in the picture.
Eligible
developers can receive a $100 credit toward their first campaign when they sign
up for Search Ads. Search Ads will be live on other country’s App Store
very soon. So stay updated for updates.

Source: Apple