Instagram is
bringing “business insights and ads” into its Stories feature in the upcoming
updates.
In the five months since it launched,
stories has grown considerably. Now, more than 150 million Instagrammers use it
daily. And stories is contributing to more content and engagement. In fact, one
in five stories on Instagram gets a direct message from its viewers. And when
it comes to stories from businesses, people are highly engaged. People and
businesses have been discovering each other since the beginning—with 70% of
Instagrammers following a business—so it’s no surprise that one-third of the
most viewed stories are from businesses.

In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily

The momentum for stories from businesses
is clear, so today we’re unveiling tools that inform ephemeral interaction
between people and businesses—stories insights in Business Tools, and full
screen ads in stories.
In the coming weeks, Instagram Business
Tools will now include insights on stories. For businesses converted to a business profile,
you’ll be able to see the reach, impressions, replies and exits for each
individual story within Business Tools. By viewing these insights, you can
learn how to create more relevant content that resonates with your audience.
In addition to viewing insights, you’ll
soon be able to run immersive, full screen ads in stories. Ads in stories will
let you use targeting, reach and measurement capabilities that make your ads
personally relevant to the people you want to reach—which is unmatched in a
stories experience today.
Via [Instagram]