TechCrunch, Apple has acquired a powerful iOS automation app Workflow for iPhone
and iPad that has already issued a statement confirming the deal to TechCrunch
and will be finalized today.
I haven’t been
able to get financial details for the deal, but if I come up with them I’ll
update. As far as I know it was a solid payday for the team and small upside
for investors. Workflow had raised an un-announced seed round of what we’re
hearing was in the range of a couple million from Lowercase, Eniac and General
IFTTT service that allows people to group together a bunch of actions that
can allow them to perform complicated tasks with one tap and app was made by a
small team that includes Ari Weinstein, a former iPhone jailbreaker.
statement from Workflow’s Ari Weinstein:
thrilled to be joining Apple,” said Weinstein in a statement. “We’ve worked
closely with Apple from the very beginning, from kickstarting our company as
students attending WWDC to developing and launching Workflow and seeing its
amazing success on the App Store. We can’t wait to take our work to the next level
at Apple and contribute to products that touch people across the world.”
confirmed the deal, and has said the following about Workflow:
app was selected for an Apple Design Award in 2015 because of its outstanding
use of iOS accessibility features, in particular an outstanding implementation
for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop
announcements, making the app usable and quickly accessible to those who are
blind or low-vision.”
includes over 200 actions, including those for Contacts, Calendar, Maps, Music,
Photos, Camera, Reminders, Safari, AirDrop, Twitter, Facebook, Dropbox,
Evernote, iCloud Drive, Health, and others.
You can now download Workflow from the App Store for free.