According to
the AdAge, Apple may allow publishers to use Google ads on Apple News app.

Publishers
can set up ad campaigns to run in their Apple News articles, with all types of
ad formats including standard banner ads and videos. “It just takes a lot
of additional effort,” said one top publishing executive, speaking on
condition of anonymity.

Apple may allow publishers to use Google ads on Apple News app. Publishers can set up ad campaigns to run in their Apple News articles

This would be
the great news for Apple News publishers where publishers can earn money from
views as like Google Adsense. Apple Ad may likely to be start with the launch
of iOS 11 final later this year.
Apple may allow
publishers to inject ads in the News app directly from third-party ad networks
such as Google’s DoubleClick for Publishers.