During an interview at Startup Fest Europe in Amsterdam, Apple CEO Tim Cook said Apple won’t become a mobile carrier or MVNO (Mobile Virtual Network Operator).
As report, he also said that our expertise doesn’t extend to the network. We’ve worked with AT&T in the US, O2 in the UK, as well as T-Mobile and Orange, and we expanded as we learned more. But generally, the things Apple likes to do are things we can do
Though, we don’t have the network skill but will do some things along the way with e-SIMs along the way, but in general, I like the things carriers do.
So it’s likely to be embedded SIM seen in the latest iPad Pros may well extend to other iDevices in the future, but you won’t be able to buy data and other service plan directly from Apple.